Duncan Goodhew MBE
Premier Sport's founding Ambassador, Duncan Goodhew, remains one of the country's most instantly recognisable sportsmen.
Duncan was captain of the Great Britain swim team at the 1980 Olympic Games, gold medallist in the 100 metres breaststroke and bronze medallist in the 4x100 metre medley relay.
He was awarded an MBE for services to sport in 1981. He set up and secured funding for the Youth Sport Trust and his successful Swimathon campaign has raised millions since its inception in 1988.
Duncan is a regular visitor to Premier's schools, and a master at giving inspirational speeches to children, after overcoming hurdles including losing all his hair aged 10 and dyslexia, in his own childhood.
"Developing a healthy interest in sport and exercise can play a crucial part in the future wellbeing of our children.
Premier Sport co-ordinates and supports a team of highly trained, properly qualified coaches across the country.
Their work provides children with a higher quality of sport and PE. It's exactly what has been identified as being required to meet the needs of Local Education Authorities, schools, parents and most importantly of all, children themselves."
Duncan Goodhew MBE